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First Name
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First Name
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Last Name
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Email
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Phone
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Company Name
What is your marketing plan, strategic goal, and objective for this project?
What is your Business/Company name? How would you describe your company/business to someone who has no knowledge of your existence?
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Do you have a tagline or slogan? Would you like to see it incorporated with the logo?
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What do you want your new logo to communicate about your company or products?
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Please describe how and where your logo would most commonly be displayed. Please list as many as you can. (ex. Outdoor/indoor signage, on-screen (TV, film, web), print stationery, packaging, shopping bags, etc…)
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Describe your direct competition. Please provide URLS for their websites, if available.
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What logos or websites have you seen that you like or catch your eye? (include URLs or company names if possible)
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How do you want your identity to look and “feel” (e.g. corporate, friendly,minimalist, serene, urban etc.)?
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How many colors would you like used in your logo? List your color preference if you have any.
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Describe the type style (if known) you’d like to see in your new identity. (ex. Serif, sans serif, hand-lettered, script, etc…)
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Are there any images or concepts you DO NOT want to see?
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Iconic/Symbolic: An uncomplicated images or symbol that represent a particular company or product. E.g. Apple, World Wildlife Fund
Iconic/Symbolic: An uncomplicated images or symbol that represent a particular company or product. E.g. Apple, World Wildlife Fund
Logotype/Wordmark: Interprets your company or brand name into a uniquely styled type font treatment. E.g. FedEx, CNN
Logotype/Wordmark: Interprets your company or brand name into a uniquely styled type font treatment. E.g. FedEx, CNN
Combination Marks: Graphics with both text and a symbol/icon. There are integrated and stand alone combination marks. E.g. Starbucks (text and graphic integrated), AT&T (icon separate from text).
Combination Marks: Graphics with both text and a symbol/icon. There are integrated and stand alone combination marks. E.g. Starbucks (text and graphic integrated), AT&T (icon separate from text).
If you could choose only one thing someone would remember about your identity, what would it be?
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Please fill us in on any other particulars that you think might affect your identity design.
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Business card design
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Business card design
Envelope design
Letterhead design
Website
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